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Job advertisements have the ability to make or break a business’ hiring strategy. Here are five tips to make yours more appealing to prospective candidates.
According to cloud-based communication platform Whispir, 10 days is the average time top talent stays on market, making it crucial for businesses to act swiftly and engage consistently with potential candidates throughout the hiring process.
“The shortage of talents is not the only factor contributing to the stiff competition. As top talents are exposed to greater opportunities, their expectations have also evolved. Candidates today expect swift action and consistent engagement through the hiring process,” Whispir said.
“HR leaders, who struggle to find the right talent across geographies while balancing a nonstop deluge of work online, are feeling the burn.
“However, having a digital communications strategy can help HR leaders work sustainably, rise above the competition, and recruit the talent needed.”
To overcome these obstacles, Whispir recommends implementing a robust digital communications strategy. By doing so, HR leaders can not only work sustainably but also gain a competitive advantage and successfully recruit the talent they require.
Here are five tips to elevate your job advertisements:
- Leverage rich messaging capabilities to drive results
Rich messaging refers to a form of communication that goes beyond simple text-based messages and includes various multimedia elements and interactive features.
Rich messages often include images, videos, audio clips, and other multimedia elements to provide a more visually stimulating and informative experience for recipients. Rich messaging will also often incorporate interactive elements like buttons, carousels, sliders, and forms, allowing recipients to engage with the content directly.
“Hit candidates where it matters with rich, personalised landing pages to boost response rates by up to 88 per cent while reducing drop-offs,” Whispir said.
- Personalise to everyone, no matter how big the talent pool
Personalised landing pages are web pages that are tailored to individual visitors based on their specific characteristics, preferences, or behaviours. These pages are designed to provide a more customised and relevant experience for each user, with the goal of increasing engagement, conversions, and overall satisfaction.
“Personalisation makes all the difference – but automating this process is what’s truly helping leading recruiters achieve this at scale,” Whispir said.
“Personalised messages ensure applicants don’t feel like just another number.”
- Look and sound like the employer of choice across multiple channels
“Create beautiful, professional-looking content easily with drag-and-drop components,” Whispir explained.
“Build on predesigned and approved templates to keep your messaging and branding consistent across the board.”
- Reclaim hours of productivity with automation
Using automation for posting job advertisements can significantly streamline the process, save time, and ensure consistency in your recruitment efforts.
It might be worth considering an application tracking system that is specifically tailored to job advertisement posting.
Another way to automate posting job ads is by creating design templates that can be easily customised for different positions. If you’re going this route, include key details such as job title, responsibilities, qualifications, and benefits. These templates will serve as the foundation for automating your job postings.
“No big teams to manage the recruitment process? No problem. Take time-consuming manual processes off your hands by transforming them into automated communications within minutes,” Whispir said.
“You can automate processes such as scheduling interviews, sending out interview reminders, prompting feedback from hiring managers, and more.”
- Give your recruitment drive the extra edge
“Go beyond the typical job description. With unique options, such as sending a ‘meet the team’ video or an interactive experience of your diversity and inclusion initiatives, you can cut to the front,” Whispir said.
“Differentiate your brand with creative engagement content.”
