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Happy customers can help organisations stand out from competitors and create a brand that resonates with the public. That’s why getting it right is so important.
As previously reported by HR Leader, 69 per cent of Aussies agree that a company is only as good as its customer service, placing a huge importance on delivering a great experience.
“Customer service is the key to the customer experience. A great customer experience is long remembered after the price of any item is forgotten; great customer service/experience is great brand retention and reputation,” commented Brooks Australia chief executive Cathy Brand.
With this in mind, Pinpoint HRM and Humanforce have announced a collaboration to enhance customer experience. According to Pinpoint HRM’s managing director, Craig Aunger, better user experience is a worthwhile path to improved customer experience.
“With the frontline talent pool becoming increasingly scarce, you’ve got to do more for your employees to attract and retain them. And in creating a better experience for your people, you can improve the customer experience, which is imperative for businesses with deskless, frontline workforces,” said Mr Aunger.
“Given the demand for the breadth of requirements in organisations wanting to digitally evolve the way frontline and flexible staff are managed, there was a strong business rationale for establishing a Humanforce practice.”
He continued: “We’re developing a robust in-house team of Humanforce specialists, who will complement our existing capability to deliver highly successful transformation projects. Our focus is to offer customers the right fit options to complete their HR tech stack, including Pinpoint seamlessly delivering and deploying them. Our new Humanforce capability provides us with the ability to appeal to a much broader audience.”
Humanforce’s full-stack HCM suite, comprising workforce management, HR, payroll, and wellbeing solutions, combined with Pinpoint HRM’s HR technology expertise, will help elevate the customer experience offerings at organisations.
The partnership will have an added focus on frontline, shift, and flexible workers to assist in customer experience. Employees will be able to build a full-stack, integrated HR tech ecosystem with any combination of products alongside talent management solutions from Pinpoint’s partner network.
Humanforce chief executive Clayton Pyne discussed the announcement: “This significant collaboration marks Humanforce’s first agreement with a well-established advisory and customer success services provider, highlighting our dedication to delivering unparalleled customer experiences and an integrated and composable best-in-one HCM solution.”
“The Pinpoint and Humanforce partnership will help accelerate customer adoption and optimisation of Humanforce, maximising value realisation and enhancing return on investment,” Mr Pyne added.
“In today’s rapidly evolving business landscape, strong partnerships like these are more crucial than ever. We’re excited about what the future holds with Pinpoint HRM by our side, ensuring our customers always have access to the best solution options and project outcomes.”
Jack Campbell
Jack is the editor at HR Leader.
